Growth Marketing Content Strategist
As a veteran in the content world, and a marketing insider at Wall Street financial services institutions for more than a decade, I have seen firsthand the development of increasingly sophisticated content delivery systems. However, most companies still struggle with linking demand generation, growth marketing and their content strategy in a meaningful, authentic and aligned way - that gets results.
There are several key principles that distinguish companies who kill it at the content marketing game to those who lag behind. These are simple fundamental truths that get lost in the trend-driven conventional wisdom about content marketing.
The content you create and publish as a company, whether you are an early stage startup, or Fortune 200 company, is more crucial than ever before. In order to compete effectively, companies must now think about the content they publish in the same way as they think about new product development or intellectual property.
This important shift will define success in the decades to come.
What I do
I bring these principles to life in a powerful and tactical way by working with companies to create value from the content they publish. This means both capturing long-tail SEO to create alpha and insulate from algorithm changes, and generating content that creates intellectual property for the company.
How I work
I give straight-shooting, actionable strategies and tactics that align with your internal marketing teams, your agencies, and your growth marketing corporate goals.
I work on six or twelve-month retainers with companies from early stage to established, on a consulting basis.
I ask obvious questions, designed to get my clients moving quickly on their goals.
I identify value in content you already have, and identify low-hanging fruit opportunities for growth marketing and demand generation.
I work seamlessly with in-house departments, ad agencies, and executives.
Unfortunately, I do not produce big fancy pitches and long Powerpoint documents.
I have worked at the intersection of high-level, corporate content creation and consumer media for more than 15 years. My unique background as a marketing executive on Wall Street and author have given me a perch from which to consistently survey and evaluate the growth marketing landscape. I have worked with Fortune 100 companies and early stage startups alike in financial services and healthcare.
I have a network of more than 500 journalistic-level, diverse writers and media creators who have created content for The New York Times, Forbes, Wall Street Journal, and pretty much any other outlet you can think of.
Small Business Administration