I am a content marketing writer and consultant specializing in financial services. With more than fifteen years of experience, I focus on strategic and compelling content creation that incorporates key messaging through integrated, multi-platform channels.
My clients include Deutsche Bank, The Bank of New York Mellon, Merrill Lynch, Morgan Stanley, and Capital Group. Other clients include Kaiser Permanente, AVON, Honeywell, Moviola and AirClic.
Email me at mwc (at) meghanwcleary.com for a complete resume and writing samples.
WEB and mobile
Editorial content strategy and execution
Branded and native content strategies
Mobile app content and strategy
SEO editorial and social media integration
Executive Communications, bylines, op-eds and thought leadership
C-level ghostwriting long form
Board of Directors Reports and Communications
Change management and crisis communications
marketing and sales
Marketing collateral - print and web
Sales and Recruiting materials including presentations, print and web collateral for B2B and B2C
Integrated communication plans
B2C and B2B communication plans and execution
Strategic partnerships and business development
Conference and event content strategy
Branding and messaging creation and strategy
Internal communications, including intranet editorial, employee and benefit communications
Change management and M & A communications
Corporate responsibility and vendor diversity programs
CASE STUDY: CAPITAL GROUP SEO
Capital Group is an 87-year-old, private investment firm located in Los Angeles, serving 200,000 financial advisors and six million shareholders with $1.8 trillion under management.
For decades, this white-shoe firm marketed their funds solely through advisors but it was clear CG now needed an SEO strategy online to complement their existing marketing efforts for their American Funds group of mutual funds.
As a Senior Writer at CG I implemented SEO keywords to create engaging editorial content on a wide variety of evergreen topics like What is Alpha?, Time not Timing and Limiting Losses. I managed reviewing previous content that appeared in other CG marketing platforms, creating original content and working with web designers and graphics department to create compelling SEO editorial with clear charts and graphs that would reside not only on the CG planning site, but be populated across platforms from the Wall Street Journal to The New York TImes online as CG rolled out their content media buys.
The content is now part of their permanent digital footprint which drives millions of hits every month. You can view it here.
“Meghan was an absolute pleasure to work with, an excellent writer, and her deep domain knowledge in financial services is a rare asset. She can come up to speed on complex topics in virtually no time! Additionally, Meghan blends creativity with technical writing expertise, bringing a unique and compelling voice to any subject matter through any medium. Her writing is clear, interesting and engaging.”
-Adriana Senior, ,Vice President, Capital Group
case study: The Bank of new york mellon Corporate responsibility editorial
The Bank of New York Mellon has provided investment management, investment services and wealth management since 1784. Currently managing more than $1.8 trillion assets under management, and $33 trillion in assets under custody or administration, the executive team wanted to highlight their corporate responsibility efforts in the community and internally.
I created compelling editorial on all of BNYM’s extensive corporate responsibility initiatives including vendor diversity programs involving the City and State of New York, and numerous local businesses and women’s leadership and diversity events and workshops.
I reported on and featured Women and Minority Owned Businesses (MWBE’s) who serviced BNYM in a wide variety of capacities, interviewing the businesses and local officials about the BNYM initiatives and support. BNYM was an early adopter of the City and State MWBE certification process and helped MWBE’s apply for and procure certification, setting them up not just for contracts with BNYM, but elsewhere in the city.
I also reported on women’s leadership and professional development workshops, events, speakers and mentorship in the community including GirlsReach, a program where girls in underserved communities had an opportunity for internships and mentors inside BNYM for the summer.
My editorial increased exposure of these programs by 3x, while incorporating key messaging and branding elements in all of the written reportage. The women’s leadership group almost doubled in my time there, and vendor diversity contracts rose by 15%.
case study: Kaiser permanente messaging and communications plan
Founded in 1945, Kaiser Permanente (KP) provides more than 12.2 million people with healthcare with operating revenue of more than $72 million. When Kaiser Permanente launched it’s internal health technology startup at its headquarters in Southern California, it was a small group, tasked with going out into the technology marketplace to see what cutting edge systems would work to improve efficiencies and care for patients.
This was completely new territory for KP and I was brought in to define the mission statement, creating cohesive messaging and narrative about their core initiatives and highlighting projects through executive op-eds, editorial articles, and other content creation delivered through strategic internal and external communication channels. Working closely with the Chief Innovation & Transformation Officer, I delivered clear, concise communication that put the division on the map as a thought leader in the space.
case study: small business association content marketing STRATEGY
Founded in 1953, the Small Business Administration is one of the largest agencies in the federal government. The SBA supports more than one million small businesses in the U.S. with free business advising and assistance with lending through their Small Business Development Centers.
I was brought on to create the content marketing strategy for one of these centers. Managing a team of two, I implemented a comprehensive growth content strategy. I deployed a comprehensive, multi-platform plan including a blog, editorial calendar, bi-weekly newsletters and social media outreach designed to boost long-tail SEO, website traffic and support the center’s economic indicators.
Part of this value-based content strategy included a thought leadership series for the CEO, positioning her as a voice for digital and startup opportunities in the region.
Unique visitors increased by 271% and open rates doubled within the first three months of deployment.